Frequently Asked Questions

Bloomgaard's flowers are made of latex, silk and soft foam, with a thin metal core in every stem. Latex is used for most stems – peonies, orchids, lilies and hydrangeas – for a soft, lifelike surface. Silk is used for light, draping flowers such as poppies, and soft foam for details and stems such as amaranth. The metal core lets you shape the stems and have them hold their position.

Real touch is a category of latex-based artificial flowers that recreate the structure, veins and fall of a petal so faithfully that the difference is only noticed by touch. Even then, the surface feels remarkably close to the real thing. All Bloomgaard bouquets and stems are made in real touch materials.

We select our stems with care, chosen for how they feel, how they fall and how they hold. Our bouquets are composed in Copenhagen, and our focus is on curation rather than range. You will not find two hundred different stems with us. You will find the ones we have chosen with intention.

A Bloomgaard bouquet lasts for many years. The materials do not decay, and it needs no water or care beyond light dusting. Kept out of direct sun, it holds its colour and shape year after year.

From a distance and in everyday light the difference is very small – most people only notice by touch. Real touch materials recreate the lines, veins, structure and fall of a petal faithfully. We do not position our flowers as identical to fresh ones. They belong to their own category, made for homes that want beauty without upkeep.

Yes. Each stem has a thin metal core that you can bend and shape exactly as you wish. The stems hold their shape, so you can adjust the bouquet to your vase or your room.

Partly. The materials are polymers and not biodegradable, but a bouquet that lasts for many years replaces many cut flowers, which are typically imported under refrigerated transport and last a few days. That is a deliberate choice of permanence over constant replacement. We do not claim certifications we cannot document.

Gently shake your flowers to remove dust, or wipe them lightly with a slightly damp cloth to keep them looking fresh.

For more stubborn dirt, you can clean carefully with a soft cloth or a cotton bud dipped in mild soapy water. For a more thorough cleaning, the flowers can be briefly dipped in lukewarm water with mild dish soap, rinsed thoroughly and air-dried.

Not in indirect light – only direct, prolonged sunlight can fade the colours over time. Placed away from windows, your bouquet keeps its expression for many years. For a particularly sunny room, a UV-protective spray for artificial plants can help preserve the colour.

The Design Studio is Bloomgaard's online tool for composing your own bouquet, stem by stem. You begin by choosing a colour universe, then a green base, and build the bouquet from there with the stems you want. At the end, you see a preview before you order. Nothing can be done wrong, and you can save the bouquet and return to it later.

Bloomgaard bouquets are typically 50–90 cm tall – the exact measurements (height, vase height and vase opening) are listed under Size on every bouquet page. Each bouquet is composed by hand with an eye for expression and balance. In the Design Studio, you decide the volume and number of stems yourself.

Yes, as long as the order has not yet been packed and shipped. Write to us at contact@bloomgaard.com as soon as possible, and we will do what we can to accommodate the change. Once the bouquet has shipped, you are welcome to use our fourteen-day return policy.

Take all the time you need. In the Design Studio, you can save your bouquet and return to it later. We will send you a link to your saved bouquet, so you can take your time to consider it. You are also welcome to write to us at contact@bloomgaard.com, and we will help you compose something that suits your space.

We deliver to Denmark, Sweden, Norway, Finland, France, the Netherlands, Belgium, Austria and Switzerland. Orders leave our studio within two business days, and delivery takes 1–5 business days depending on the country. You receive a tracking number by email once your order has shipped.

Shipping is free on orders over 1.000 DKK in Denmark, over 1.500 SEK in Sweden and over 135 EUR in our EU countries. Shipping to Norway is 250 NOK and to Switzerland 45 CHF, and local VAT and a customs fee are collected by UPS before delivery. The exact cost is always shown at checkout before you pay.

The bouquet is shipped fully composed, packed in protective packaging with every stem secured, so it arrives in the same condition as it leaves our Copenhagen studio. Stems can be lightly adjusted by hand after unpacking.

You have 14 days from the day you receive your order to change your mind. This covers all bouquets and stems in their original condition, including those composed in the Design Studio, and you can also return individual stems. Let us know within the 14 days using the form on our returns page or by email to contact@bloomgaard.com. You then have a further 14 days to send the goods back to us. Return shipping is paid by you.

Write to us at contact@bloomgaard.com as soon as possible, ideally with a photo of the damage, so we can help you in the best possible way.

Bloomgaard was founded in 2024 by Johanna Koch Hougaard and operates from a studio in Copenhagen. We compose curated bouquets of lifelike artificial flowers in real touch materials, and run the Design Studio, where you can compose your own bouquet.

Studio Sale is a permanent category with a rotating selection of stems and bouquets at reduced prices. It is not a clearance of older items, but a curatorial choice. Stems move in and out of the category, and the discount is typically between fifteen and twenty-five percent. What you see in Studio Sale today may be different a month from now.