This privacy policy explains how bloomgaard.com collects, uses, and shares your personal information when you visit our website or make a purchase.

When you visit our site, we collect certain information about your device, your behavior on the website, and the information necessary to process your purchases. In this privacy policy, any information that can identify a person (including the data listed below) is referred to as “personal information.” See below for a detailed overview of the types of personal information we collect and their purposes.

Device Information

• Purpose: To ensure the website loads correctly and to improve our understanding of how the site is used.
  
  
• Collection: Automatically when visiting the site via cookies, log files, web beacons, tags, and pixels.
  
  
• Collected Information: Browser version, IP address, time zone, cookie data, pages or products visited, search terms, and interactions with the site.

Order Information

• Purpose: To deliver our products to you, arrange shipping, process payments, and send invoices and order confirmations.

• Collection: Provided directly by you when completing a purchase.

• Collected Information: Name, billing address, shipping address, payment details (including credit card numbers and other payment methods), email address, and phone number.

In accordance with the EU General Data Protection Regulation (GDPR), we process your personal information if you are located within the European Economic Area (EEA) on the following grounds:

• Your consent
• Performance of the contract between you and bloomgaard.com
• Compliance with our legal obligations

We store your personal information for as long as necessary to fulfill the purposes described here, or until you request that we delete it. For more information about your right to deletion, please see the section “Your Rights and How to File a Complaint” at the bottom of this page.

If you are located in the EEA, you have the right to object to processing based on automated decisions when these have a legal or significant effect on you. Our processor, Shopify, uses a limited form of automated decision-making to prevent fraud, which does not have a legal or significant effect on you.

Examples of automated decisions include:

• Temporary blacklisting of IP addresses after repeated failed transactions (retained for a limited number of hours)
• Temporary blacklisting of credit cards linked to blacklisted IP addresses (retained for a limited number of days)

Cookies are small data files downloaded to your computer or device when you visit our website. We use cookies for various purposes, including functional, performance, advertising, and social media cookies, which enhance your browsing experience by remembering your preferences (e.g., login details and region selection) so you don’t have to re-enter them on every visit.

Cookies also help us understand how visitors use the website, for example, whether they are new or returning visitors.

Cookies can be either session cookies (lasting only for your browser session) or persistent cookies (remaining on your device until a set expiration date or until you delete them). Most of our cookies are persistent and expire between 30 minutes and two years after being set.

You can manage cookies through your browser settings, where you can choose to block or delete cookies. Please note that removing or blocking cookies may affect your experience on our website, and some features may become unavailable.

If you are located in the EEA, you have the right to access the personal information we hold about you, to transfer it to a new service, and to have it corrected, updated, or deleted. To exercise these rights, please contact us by email or by mail using the contact details below:

Bloomgaard
Helsingborggade 13, 1st floor, Th
2100 Copenhagen Ø, Denmark
CVR: 45146405